The last few years have brought a barrage of shifts in the communications landscape. While this playing field has always changed rapidly, the continued monopolization of media outlets and growing mistrust in traditional and social media outlets on the heels of a global pandemic have made these shifts impossible to ignore.
As we cautiously return to a “new normal”, our inboxes are more inundated than ever before. Our increasingly virtual and remote world has brought increased options for all and accessibility for many marginalized populations, but it hasn’t been without downfalls. We have all come to know “zoom fatigue” is a very real thing; remote workers have fled to rural communities creating additional pressure on already stressed housing markets, social media is having negative impacts on the mental health of our youth, and maybe you’ve even adopted doom scrolling as a coping skill.
There’s more information out there than ever before, all available at your fingertips whenever you need it. With all of that access, also comes noise. It’s become harder and harder to get your message out over all the distractions to deeply and genuinely engage people in work towards lasting and meaningful change.
Although it can be easy to get lost in the weeds, debating whether to stay on Twitter or make the jump to Mastodon, one thing is for certain — the transformational conversations that are necessary today for a better tomorrow are not happening on social media. We’re not changing hearts and minds in the comments section. While we will continue to show up in these spaces to share our message and raise awareness around issues impacting Cook Inlet communities, the best way to ensure you’re up to date is to subscribe to our monthly email newsletter and get on our old-fashioned mailing list.
Subscribe to our monthly email newsletter at www.inletkeeper.org/newsletter.
This year we will be sending more direct mail to let you know about programs and events. If you need to add your mailing address or change it, please reach out to email@example.com.